Launched in the winter of 2025, Numore began as a personal exploration of fine fragrance. What started with studying classic public-domain formulas and uncovering the stories behind iconic scents quickly evolved into something more. A creative space to experiment and to craft the fragrances I wished existed.

In the process, I discovered gaps in the market that no one seemed to be filling—so I began filling them myself. What began as a hobby grew into a professional pursuit, rooted in passion rather than profit.

The fragrance industry often favors business over artistry. Prices are inflated, and perfumers (the ones actually creating the art object being sold) are typically paid once, while their work is sold for years. I began as a student of perfumery, not business, but the shift presented a rare opportunity to build something independent, where the creative behind the scents also owned the means of production.

When you buy from Numore, you’re supporting the artist directly. These scents were made by a fragrance enthusiast with others in mind. Made with intention and care.

Thank you.

—Reid Howard

Founder, and Numore’s only employee